Personal Injury Lawyers and the Elephant in the Room
If you are a small personal injury lawyer you know there is one Major Firm that is always top of mind for those who have been in a serious accident. You hear & see them on radio, Billboards, and TV, “Dial pound law, that’s all.” (Obvious Hint: the abbreviation is M & M.) They are forefront of everyone’s mind because they spend millions a year on branding and absolutely permeate the market. They are able to spend big on these relatively inefficient marketing mediums and still generate a return due to their size and ability to consistently bring in high-profile, high-paying cases. It’s a futile effort to go toe-to-toe with their MASSIVE branding efforts if you are a smaller PI lawyer. You’ll spend excessive amounts of money trying to generate enough reach and frequency to properly brand yourself. Even then, you may not get the results you want and it’s a long, slow process. But, there is a better and quicker way to compete with them and other large firms. You can create a level playing field for your small firm and get cases you would have never gotten in absence of this.
I’m talking about PPC Advertising (Google & Bing Ads).
The Google & Bing Ad algorithms put everyone on a level playing field. It doesn’t matter if you have a $1,000/mo budget or a $50,000/mo budget, you can still get your share of cases and grow. With expert PPC management, you are specifically reaching the people in your market who need an injury lawyer, but don’t know who to turn to. They are searching for non-branded, generic terms like, “personal injury lawyer in Tampa” or “personal injury lawyer near me”. They aren’t sure who to go with and are doing their basic due diligence before clicking to a website and calling an attorney. You want to be that attorney. This type of traffic readily converts with a website and/or a landing page that exhibits authority to each user. (See Family Law Results) If you are not playing in this area, you’re missing out on a huge opportunity to get easy cases in your local market everyday.
These cases are the lowest hanging fruit because of the fact that they are looking for you. You want to make sure these people in need can find you!
Learn more about our done-for-you Google Ads Management for Law Firms.