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Increase Sales With Pay-Per-Click Digital Advertising

Pay-per-click digital advertising is one of the fastest ways for a business to generate more sales, leads, and brand awareness from their website. PPC advertising allows you to selectively bid on the best keywords for your business, and show up in the top positions of search engines when users make searches. This gives businesses the opportunity to appear, or โ€œrankโ€, above organic search results and their biggest competitors. In combination with the correct keywords, ad copy, and management, any business can quickly gain new customers and clients that they never would have had previously.

For example, letโ€™s pretend you are a local locksmith serving Tampa. You have a business website that looks great, but it doesnโ€™t show up on the first page for searches like โ€œlocksmith service in tampaโ€ or โ€œlocksmith near meโ€. This leaves you with a much lower chance of getting potential customers to your website. The quick solution is to run paid advertisements in order to get these types of targeted users onto your website.

PPC Advertising Tampa FL
Google search results page.

As you can see in the photo above, the results with the small green โ€œadโ€ icon, outlined in green signify paid advertisements. Many times, users donโ€™t notice that these are indeed advertisements. All organic results appear below this. Itโ€™s clear to see that the paid ads have the best opportunity of being clicked because they are the first thing that a user sees when the search results load. Not to mention, research has found that 87% of all search engine users donโ€™t leave the first page of search results. For businesses showing up organically on the second page, thatโ€™s a huge amount of missed opportunity and customers. This is where quality pay-per-click digital advertising can mean the different between a website thatโ€™s generating sales and one thatโ€™s not.

PPC Digital Advertising Benefits:

  • Quickly show up above organic results
  • Only pay when someone clicks your ad
  • Rank for keywords that your website doesnโ€™t rank for
  • Transparent and trackable results; allowing you to calculate ROI to the .00
  • No changes to your website or business needed
  • Profitable advertising by continual optimization of conversion funnel

 

There are 3 main PPC networks: Google Adwords, Bing, and Yahoo. These are the most popular PPC networks used to create amazing PPC digital advertising campaigns. Depending on your budget you can use all, or one to get the most out of your advertising investment. Each pay-per-click digital advertising network is inherently complex. Understanding and implementing the best strategies is the key to profitable advertising. Not to mention, each network is always changing and requires constant research to stay ahead of the curve. It can be daunting to manage your business and stay on top of your pay-per-click digital marketing. This is why Precision Pay-Per-Click recommends outsourcing your PPC management to us. We work in and service PPC Networks everyday. Pay-per-click is what we live and breathe. Weโ€™re always staying up-to-date with all of Googleโ€™s updates in order to give our clientsโ€™ a leg up on their competition. This way our clientsโ€™ can focus on whatโ€™s important to them, their business.

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