The beginning of the year through April/May can be a big part of the year for Family Lawyers. It marks the start of a new year and potentially a “new (single) you.” We have noticed total Google Searches for Family Lawyers increases during this time period, and that equates to more cases in a given market. It’s critical to capture most of the searches in your market, but it is even more important to take advantage during this peak time of the year.
Google Ads Lead Summary:
First-time Callers: 30
Average Call Duration: 3 Minutes & 22 Seconds
Qualified First-Time Form Submissions: 8
Total First-Time Leads Generated: 38
Cost Per Qualified Lead: $81.59
Google Ads & Bing Ads Combined Results for January 1st-31st, 2019
Click-Through Rate: 4.7%
Average Cost-Per-Click: $16.94
Amount Spent: $3,100.02
Average Position: 1.6
Qualified Conversions: 38
Qualified Conversion Rate: 20.7%
Cost Per Qualified Conversion: $81.59
Learn more about our done-for-you Google Ads Management for Law Firms.