Let’s get straight into the numbers of one of my Family Law client’s November results:
Amount Spent: $2,460.66
Click-Through Rate: 6.62%
Average CPC: $18.09
Average Position: 1.9
Conversion Rate: 19.85% (Okay, I have to admit I stretched the truth in the headline above by 0.15%. lol)
Cost Per Conversion: $91.14
Conversion Breakdown – Call & Form Results
Total Calls: 18
Total Forms: 9
Total Leads: 27
Cost Per Call: $136.70
Cost Per Form: $273.41
Cost Per Lead: $91.14
Average Call Duration: 286 Seconds (4 minutes and 46 seconds)
One of the main things to note here is the average duration of all calls. These are nearly 5 minutes on average! Do you think that you could convince someone to book an appointment with you or get them to hire you in 5 minutes? I think so.
How Does PPC advertising generate the above results?
With properly managed PPC advertising you are only showing ads in Google (or Bing) search results to an interested audience and only that audience. I’m only showing ads to specific people searching for what you have. I’m not wasting ad budget on slightly interested or people who might think they need a lawyer at some point. I won’t waste your time and money on leads like that. These are bottom of the funnel, ready-to-hire leads.
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