Family Lawyer PPC Advertising Results – 23.03% Conversion Rate in March 2019

The results below were generated using Google Ads & Bing Ads platforms to drive qualified users to a client’s website, generating leads and sales.

Aggregate Results for Google Ads & Bing Ads PPC Advertising in March 2019

• Clicks: 165
• Impressions: 3,952
• CTR: 4.18%
• Avg. CPC: $18.15
• Amount Spent: $2,994.90
• Conversions: 38
• Conversion Rate: 23.03%
• Cost Per Conversion: $78.81

Lead Quality

Detailed Lead Breakdown from Google Ads & Bing Ads: Calls & Form Submissions

• Total Qualified Leads: 37
• Calls: 29
• Avg. Call Time: 5 min. 11 sec.
• Forms Submitted: 8
• Amount Spent: $2,994.9
• Cost Per Lead: $80.94

*There was one duplicate lead generated from Google & Bing Ads, which is why there are 37 total leads reported in the lead breakdown rather than 38.*

Call Quality

Top 10 Calls by Length:

1. 11.31 Minutes
2. 11.08 Minutes
3. 9.05 Minutes
4. 8.3 Minutes
5. 7.48 Minutes
6. 7.21 Minutes
7. 6.51 Minutes
8. 6.51 Minutes
9. 6.06 Minutes
10. 5.96 Minutes

Call duration is indicative of the value each lead could potentially bring in. The longer the phone call, the greater the likelihood it turned into an appointment, case, and revenue for the client.

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