Family Law PPC Advertising Results in December 2018
As a Lawyer, would you pay $90 for a 5+ minute phone call with a potential client who is looking for and willing to pay for your services?
Of course you would. I’m sure you’d be willing to pay even more after a few months of getting hot leads that readily turn into paying clients.
I made a post last month showing November 2018 Google Ads results for a Family & Divorce Lawyer. The phone calls and forms generated by Google Ads imply how much revenue you might be missing each month not using Google Ads. This month, I’m showing December results for the exact same Family Law client.
Why have a good year in 2019 when you can make it a great year?
FAMILY & DIVORCE LAW Results:
(SPOILER: We spent LESS per lead and INCREASED lead quality (i.e. call duration) compared to the previous month.)
LEAD SUMMARY: CallRail Call & Form Tracking
Average Phone Call Duration: 5 MINUTES & 34 SECONDS
Unique Phone Calls: 16
Unique Website Forms: 5
All Unique Leads: 21
Cost per lead: $88.74
DECEMBER 1-31, 2018 GOOGLE ADS RESULTS:
Amount Spent: $1,863.51
Average CPC: $18.45
Average Position: 1.6
Conversion Rate: 20.79%
Cost Per Conversion: $88.74
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